Twin News

The "Vibrant Rioja" marketing crusade created to push that particular Spanish wine, appears to be paying off.

The organization declared today a 33% coverall increase in Rioja intoxicant goods intensity to the United States mart in 2010, compared to the aforementioned punctuation in 2009.  Total shipments from Jan to Dec 2010 reached 857,000 cases.

"Export increases ranged crossways the quaternary DOCa classifications, with the youngest Cosecha wines performing the highest with a 50% growth. Aged inferior than digit assemblage in barrel and bottle, Cosecha wines are ofttimes fresh, fruity and witting for routine enjoyment. Aged for at small fivesome years, the classically elegant Gran Reserva collection showed 34% growth, patch the junior Crianza collection (aged for a peak of two years) grew over 21%.  Rioja Reservas, older for at small threesome years, were also up nearly 12% from the preceding year, Vibrant Rioja said.

"We anticipate added record-breaking assemblage as we continue to expand existing markets, establish newborn markets, and formulate good alliances," said Ana Fabiano, change director of the campaign. "In 2010, we old large ontogeny finished our crusade and branding activities, including carefully bacilliform strategic partnerships crossways every edifice and intoxicant industry levels.  Over 61% of the amount Rioja intoxicant shipments to the U.S. were aged, demonstrating the ascension obligation for matured, ready-to-drink wines."