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Lady Gaga appeared on GMA weekday morning in a sound latex safe meet to promote a newborn line of toiletries that raises money for immunodeficiency charities.

Photos: Lady Gaga performs Born This Way at the Grammys

Gaga's "Viva Glam" crusade offers MAC lipsticks and glosses personally fashioned by the imbibe diva, and 100% of the proceeds from the income goes towards immunodeficiency prevention.

Grammys 2011: Lady Gaga performs Born This Way in horns and flesh coiffe (video)

"When you acquire that makeup you are sending $14.50 to spend a woman's life or to spend a man's life," Lady Gaga told GMA co-host Robin Roberts.

WATCH THE FULL VIDEO SEGMENT OF LADY GAGA ON GMA HERE

Lady Gaga wore a modishness sound latex playing meet and an enourmous genre pirate's hat to rank the look, telling Roberts:

"Today I rattling wanted to head to drive be allegoric of what we women and people every over the world requirement to be afraid most which is the directive cause of death in women every around the world which is HIV...We raised $34 million dollars terminal assemblage and I want to improve $50 million this year--for AIDS--to spend lives worldwide."

Lady Gaga's newborn azygos Born This Way debuted at sort digit on the Billboard Hot 100, decent the chart's 1000th sort digit hit.

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